“Las Vegas is the new Ibiza,” says Patrick Moxey, the founder of Ultra Records in an interesting article from The New York Times. So forget Miami, and forget Ibiza because Las Vegas is the new hub.
The leading club in Las Vegas, the Marquee nightclub at the Cosmopolitan, makes about $70 to $80 million a year annually, and this is largely thanks Dance music. Over at XS and Surrender, Steve Wynn gives praise to DJ's Afrojack and Deadmau5, he actually even met those DJs too. Since when does a billionaire care enough to meet DJs? Well, I would to if those DJs were helping my clubs make millions a year. Wynn understands the popularity of the scene and even capitalizing on the merchandise and cross promotion:
Wynn’s four nightclubs have signed 34 D.J.’s to exclusive residencies, and the hotel’s deal with Ultra will involve online video from the clubs, albums released under the name Ultra/Wynn, and even a hotel TV channel. Throughout its casino, Wynn promotes Ultra acts on stanchions and sells Deadmau5 merchandise like T-shirts, CDs and “mau5 ears.”With the advent of the new EDM biz conference happening the week leading up to the over 300 thousand attended, Electric Daisy Carnival, there is no doubt that Las Vegas is upon something huge.
But how long will it last?
I guess time will tell.
Anyways, it's a pretty in depth article about the state of Electronic Music shifting, especially in Las Vegas. You should check it out.
New York Times Article.
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