7.25.2010

Inception shakes up some Salt Over the Weekend

Christopher Nolan's Inception managed to remain in the number one spot for the second weekend in a role with about $43 million, easily handling Angelina Jolie's Salt to the shakers. Inception is one of the few big budget Hollywood films in years' past to only drop about 30% from opening weekend, namely because of strong word of mouth.

As for Salt, even though it came in second, it still managed a decent $36 million. However, this is not as big as Angelina Jolie's previous big budget action movie openings: Wanted ($50.9 million) and Mr. & Mrs. Smith ($50.3 million).

Weekend Estimates:
  1. Inception: $43.5 million (143.7 million total) Budget: $160 million
  2. Salt: $36.5 million ($36.5 million total) Budget: $110 million
  3. Despicable Me: $24.1 million ($161.7 million total) Budget: $69 million
  4. The Sorcerer's Apprentice: $9.7 million ($42.6 million total) Budget: $150 million
  5. Toy Story 3: $9 million ($379.5 million total) Budget: $200 million

Previous Post-----
A couple new movies debut this weekend, trying to knock Inception from the top spot.

Salt
Why it might be a hit: Angelina Jolie action movies tend to do well, no matter if they were kind of fun (Mr. & Mrs Smith $478 million worldwide), okay (Wanted - $341 million worldwide(although she's not the main character)), or bad (Tomb Raider $275 million worldwide).
Why it might tank: Salt seems like it belongs in the blah category. Especially, with Inception scoring the "coolness factor" also in theaters.

Ramona and Beezus

Why it might be a hit: I'm sure it didn't cost that much.
Why it might tank: I haven't seen any marketing for this movie, but then again I don't watch the Disney channel all day.

My Predictions
Inception: $40 million
Salt: $26 million
Despicable Me: $19 million
The Sorcerer's Apprentice: $8 million
Toy Story 3: $7 million

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